Oro Health - Diabetes Care Companion Solution
Managing diabetes is more than just clinical care—it requires fostering long-term lifestyle changes, not only for patients but also for their loved ones. In this pan-India design competition organized by Dr. Reddy’s Laboratories, our team of three set out to reimagine diabetes management with an interaction design solution that encourages users to try, adopt, engage, and adhere to a condition management program.
Our primary focus: How might we empower middle-aged working professionals recently diagnosed with diabetes to embrace healthier lifestyles?
My Role and Contributions
Over 8 weeks (Nov-Dec 2022) of intensive research, wireframing, and prototyping, I led key aspects of the design process:
User Research & Personas: Defined user personas and crafted detailed journey maps to identify pain points and moments of opportunity for intervention.
Business Integration: Mapped user touchpoints to Dr. Reddy's existing ecosystem, ensuring our solution fit seamlessly within their offerings.
Insight Generation: Translated findings into actionable opportunity areas, balancing user needs with business goals to maximize impact.
Holistic Perspective: Advocated for a research-informed, human-centered approach to design, ensuring the final solution was empathetic and actionable.
The Outcome
Our solution stood out from 250+ participating teams, making us one of the top 5 finalists. Guided by mentor feedback from Dr. Reddy’s Leadership, we iteratively refined our idea, culminating in a winning pitch at the Grand Finale iat Dr Reddy's headquarters in Hyderabad.
This experience honed my ability to integrate service design, product thinking, and business alignment into impactful solutions, reinforcing my passion for addressing complex healthcare challenges through design.
Managing diabetes is more than just clinical care—it requires fostering long-term lifestyle changes, not only for patients but also for their loved ones. In this pan-India design competition organized by Dr. Reddy’s Laboratories, our team of three set out to reimagine diabetes management with an interaction design solution that encourages users to try, adopt, engage, and adhere to a condition management program.
Our primary focus: How might we empower middle-aged working professionals recently diagnosed with diabetes to embrace healthier lifestyles?
My Role and Contributions
Over 8 weeks (Nov-Dec 2022) of intensive research, wireframing, and prototyping, I led key aspects of the design process:
User Research & Personas: Defined user personas and crafted detailed journey maps to identify pain points and moments of opportunity for intervention.
Business Integration: Mapped user touchpoints to Dr. Reddy's existing ecosystem, ensuring our solution fit seamlessly within their offerings.
Insight Generation: Translated findings into actionable opportunity areas, balancing user needs with business goals to maximize impact.
Holistic Perspective: Advocated for a research-informed, human-centered approach to design, ensuring the final solution was empathetic and actionable.
The Outcome
Our solution stood out from 250+ participating teams, making us one of the top 5 finalists. Guided by mentor feedback from Dr. Reddy’s Leadership, we iteratively refined our idea, culminating in a winning pitch at the Grand Finale iat Dr Reddy's headquarters in Hyderabad.
This experience honed my ability to integrate service design, product thinking, and business alignment into impactful solutions, reinforcing my passion for addressing complex healthcare challenges through design.
Managing diabetes is more than just clinical care—it requires fostering long-term lifestyle changes, not only for patients but also for their loved ones. In this pan-India design competition organized by Dr. Reddy’s Laboratories, our team of three set out to reimagine diabetes management with an interaction design solution that encourages users to try, adopt, engage, and adhere to a condition management program.
Our primary focus: How might we empower middle-aged working professionals recently diagnosed with diabetes to embrace healthier lifestyles?
My Role and Contributions
Over 8 weeks (Nov-Dec 2022) of intensive research, wireframing, and prototyping, I led key aspects of the design process:
User Research & Personas: Defined user personas and crafted detailed journey maps to identify pain points and moments of opportunity for intervention.
Business Integration: Mapped user touchpoints to Dr. Reddy's existing ecosystem, ensuring our solution fit seamlessly within their offerings.
Insight Generation: Translated findings into actionable opportunity areas, balancing user needs with business goals to maximize impact.
Holistic Perspective: Advocated for a research-informed, human-centered approach to design, ensuring the final solution was empathetic and actionable.
The Outcome
Our solution stood out from 250+ participating teams, making us one of the top 5 finalists. Guided by mentor feedback from Dr. Reddy’s Leadership, we iteratively refined our idea, culminating in a winning pitch at the Grand Finale iat Dr Reddy's headquarters in Hyderabad.
This experience honed my ability to integrate service design, product thinking, and business alignment into impactful solutions, reinforcing my passion for addressing complex healthcare challenges through design.
